Voice Evaluation

Although as a group we have individually written an evaluation containing our own opinion we thought it would be a good idea to voice the evaluation together so we could all put our opinions into one and give an overall outlook.

Evaluation Starter

Overall I really enjoyed creating this trailer, although it was a considerable amount of hard work and dedication after watching our trailer through on the big screen I am able to take pride in all of my hard work and think it has paid off considerably well. At times it was incredibly stressful and the end result looked difficult and so far away but now it has come to it I'm glad I persevered. 

  Deciding on a genre was not only the first step towards creating our trailer but it was also a very indecisive one too. Choosing the right genre was vital as the whole group had to agree on it and it also had to be something we would be able to interpret well. Originally we thought about doing a thriller yet this appeared to be a common choice within the class therefore we wanted to choose something a little diverse from the rest and set ourselves a challenge. After watching lots of different trailers on YouTube and getting inspiration from a range or resources we decided upon a theme, Gangster and Crime. Immediately the ideas started flowing so we organised them all onto a list where we were able to keep a note of them. We then had to cancel down the list of scenes and shots that were actually achievable. One of the hardest jobs to do was finding the actors to star in our trailer who were willing and would also fit the part right. Once we eventually found the actors who were willing to help us we then had to organise a date for all 9 of us to meet, this was one of the biggest challenges we faced. Although our organisation was perfect, from having lists of props, shots and our storyboard to follow as a guideline our communication was not.

Audience Feedback

Audience feedback was really important to us as we wanted to see if all of our research, planning and hard work had been accurate and accommodated what our audience wanted. We posted our video onto YouTube and Facebook to see what people thought of it and to see if it targeted the audience we were aiming for. We received good comments over the Internet and also verbally. We got a lot of positive feedback from classmates especially on our magazine covers which is where the feedback was needed to see if we had captured our two different target audiences. We were pleased to hear that we did this well and both magazine covers worked. I'm pleased we chose to get our feedback this way as it is convenient for people to quickly comment using the Internet as everybody uses it. We did consider making a questionnaire but we found from our last one that people found it to be a chore to fill it in. If I was to collect feedback again I would make a questionnaire so that I had a variation of ways to get feedback to show the diversity when it comes to collecting feedback.

 We knew that the age group we wanted to target was 18-25 therefore we created a specific magazine for this. From our researched into target audience in relation to our film genre we found that the target audience was quite big it didn't pin point specifically. We found this to be the case with films such as James Bond. That's when we came to the decision of targeting a wide audience and made two magazine covers. One for 18-25 year olds and the other for 30-40+ year olds.

In class we watched every ones trailers and showed them our film magazine and poster, this was incredibly useful as it allowed us to communicate with the rest of the class to see if our end product was as effective as we had hoped. As our film was targeted at 18-25 and our audience were 17-18 year olds it was really useful to see if our products appealed to this audience. It was also very useful as we had made two magazine specifically targeting two different audiences. The first one was targeting 18-25 year olds and the second was 25-40 year olds. A large majority of the class seemed to like the first magazine a lot better which was really good to see as that was the age range we were targeting. We also found that the older members in the class preferred the other magazine which was also really good to see as again this is the age range we were targeting.
 We were pleased to see that we got a lot of positive feedback as this made us feel really proud of all of our hard work and it really felt like it paid off. We also accepted constructive criticism and spoke about the pros and cons of our trailer with the rest of the class, which made it really helpful as we were able to use this when blogging about our audience feedback and also found it useful to write about in our evaluation.

  Some of the positive feedback consistent of:


- 'Text in between informs and helps break the clips up.'
- 'I think I prefer the close up mag cover. The colours tie in much better than the grey one and the title of the film stands out better.'
- 'Complied with conventions.'
- 'Cuts and music convey genre.'
- 'Camera control is very good.'
- 'It is quite short making you want to see what happens.'
- 'I like how there is no dialogue.'
- 'Own music works brilliantly.'
- 'Use of slow-mo and fast paced shots of London show portrayal of time.'


Some of the constructive criticism feedback consisted of:


-' The title is not that apparent it could stay up for longer'
- 'Maybe there needs to be a little bit of dialogue.'
- 'Not long enough for gangster trailer.'
- 'Not sure if the music works?'
- 'Dont overly understand why its rated 18, considering that the trailer doesn't show any violence.'
- 'They should have all been smoking or just one.'

We then collected all of our positive and negative feedback and put it into a bar chart. We did this so that we were able to visually see the feedback percentage. We feel that this helped us a lot as we were able to see how well our product worked and the ratio between positive and negative feedback.

Media Technologies

Photoshop:

When it came to creating our film poster and magazine I used the programme Photoshop. As I have to use this programme for some of my other subjects I knew how to use it, what techniques to use and what did and didn't look good. Therefore I was able to create both these products relatively quickly and accurately. I also had time to experiment with different colours and techniques to see which would be most effective. Here I have shown the print screens of different steps and techniques I have used throughout creating this product. I also used similar techniques when it came to creating the magazine. Overall I am really pleased we used this programme to create our film poster and magazine as we were able to create all of the techniques and styles that we wanted to. We were also able to manipulate the images in such a way which reflected our genre really well. If I was to create these two products again I would use Photoshop every time as its quick and easy to follow and gives you the freedom to do what you want with the image.

Garage Band: 

Originally we used the programme Garage Band on the iMac to create the soundtrack for the non-diegetic music for our trailer. We wanted our music to start off slow and then build to an upbeat tune. We ensured we included drum beats and subtle guitars to do this. We got a lot of inspiration from the soundtrack used in the trailer for Public Enemies therefore we referred back to this quite regularly. As none of us in the group had used the programme Garage Band before it took a lot of getting use to but we spent a while experiment with a range of different beats to make sure we got the correct music for our trailer. We thought it would be a good idea to each make our own version of what we thought the soundtrack should sound like, I think this worked really well as we were able to constructively criticise each others soundtrack and then pull it apart and put together the sounds we did like and thought would work well. This really helped us to create our end soundtrack therefore I am really pleased we decided to do this. Although in the end we didn't actually use garage band it was really helpful to understand how it works as we may want to use the programme in the future, it also gave us as a group a good idea of what we wanted the soundtrack to be like in the background. Therefore I don't think we wasted anytime at all experimenting with Garage Band but instead gained knowledge. In the end we decided to use the song The Beast In Me sang by Jimmy Gore who is staring as our main character Tony 'Don' Milano.

Final Cut Express:

Final Cut Express is the programme we used to edit our entire trailer, unfortunately none of us in the group had used this programme before. This wasn't a problem as we had a tutorial before we started using it and as it was a really straight forward programme we didn't find it hard to get to grips with it at all. In the previous year of this course we had used Pinnacle and there wasn't much difference between the two programme, but we did find that Final Cut Express was easier to use therefore I'm really pleased we made this choice. I found final cut express to be really straight forward and it provided us with all the tools we needed for the job, I was really pleased with all the transitions and effects that we used and think it complimented our genre really well. The only thing that we did find difficult as a group was inserting text as we weren't actually able to crate text on Final Cut Express but instead we had to use the programme LiveType. But overall I am pleased we used a different programme to create the font even if it was time consuming as we had a lot more choice and it looked more professional.

LiveType:

We used the programme LiveType to create all of our fonts for our trailer. Our reason for this was that we were unable to create text on Final Cut Express. Although this would have been easier if we were able to do this I am really pleased that we used LiveType as we had a lot more freedom when it came to creating exactly what we wanted. We had a range of different fonts to chose from as well as styles, sizes and effects. No one in the group was actually sure on how to use this programme so we had to teach ourselves and ask our friend for help who knew how to use it. This was a really good programme to use and I am so pleased that we found out about it because it enabled us to produce fonts, styles and effects that looked really professional. I also think that all of our fonts worked really well as we kept the colour and style consistent for all of our titles except for our main title 'Grow Your Own' where we changed the colouring to red. Although this was a different colour to our titles throughout the trailer it made our title for our film stand out, it also kept a strong link between our film poster and magazine cover as both the titles for our film were also in red.

YouTube:

YouTube was a massive help to us when it came to developing our research. We often referred back to videos we had seen on YouTube to help us with our own work. We used this programme to look into film trailers such as Snatch, Lock Stock and Two Smoking Barrels, Public Enemies etc. This really helped us as we were able to keep watching these videos and rewind them to keep going over certain shots and angles. We also used YouTube to listen to the music we think would work as the non-diegetic music for our trailer. Not only did we use this programme to watch film trailers which were in the cinema and are waiting to be released or already have been released but we also watched trailers other media students had uploaded onto there from other schools etc. We found this to be incredibly helpful as they also put what grades they had got from their trailer which gave us a rough idea what we should be aiming for. As some of us in the group are also visual learners this was really useful when we were explaining and sharing ideas with one another as we were able to keep good communication with one another which was a good factor in the group. 

Our Complete Package

Our complete package comes with a poster, film magazine cover and a trailer which we have aimed at a mainstream audience, we got the inspiration to do this from films such as Snatch and Lock Stock and Two Smoking Barrels etc. I am pleased that we made the decision to chose a mainstream audience as there is a large interest in gangster films where it appeals to all ages and genres, which widens our target audience.Overall I am pleased we chose this genre as it gives us the freedom to attract all kinds of audiences and mould our products around them, for example we made two different magazines to ensure we attracted all audiences. We chose to make our own production company and I am really pleased we chose to do this as again we had the freedom to make the front, style and colour of the text our own and didn't have to use exactly the same colourings and fonts etc as the production company we were using. We chose to name our production company 'Woodstock Productions' this was a simple name to remember and also fitted in with our genre of film well therefore I was pleased that we had a strong link between all of our products as well as productions. When it came to choosing the font for our film we firstly did some research on the Internet especially into other film trailers and posters such as The God Father, Public Enemies, Reservoir Dogs etc to ensure our font reflected the genre of our film well and was also eye catching. We saved the texts that we liked and then as a group went through them cutting them down to the final three to chose between. We also used a website called dafont where we were able to type our title in and it showed us what it would look like in a range of different styles. This was really helpful and I'm pleased we chose to do this as it enabled us to make our choice a lot more quickly and easily as we were able to see a range of different fonts in front of us.Choosing the font was extremely important to us as we had to ensure that our title stood out in all three of our products as we obviously wanted to promote it and for it to be recognised. I think that our font design and distinctive colourings were really effective and showed a really strong link between all three products. For example our title 'Grow Your Own' on all three products is in capital letters really similar fonts and is also in red. The colour scheme red, white and black is also consistent as it is shown across all three products for example the magazine cover and background of the texts on the trailer and poster is either a dark grey or black, this works well as it enables the white font to be visible and also makes the vivid red become really in your face.
  We chose to use our main character on our magazine cover as we learnt from our magazine research that this is the typical convention. On both of our magazine covers we chose for Jimmy to be in character. This is because it fitted in well with all of our text, we also thought it would be appealing to the consumer. The magazine cover that is targeted at a younger audience has a picture on it that is a frame taken from our trailer. We chose to use this particular picture as it would be more appealing to our younger audience. I am glad we chose to have Jimmy in character as I think this is a really strong selling point. I also think it works well as it shows a strong link with our film poster. The only thing I am concerned about is the magazine targeted at the older audience, although I am very fond of it I don't think the long shot view of Jimmy works as well as I hoped it would but I am pleased with it as it shows the shovel Jimmy is holding which keeps a strong link with the title, which I feel works really well. The shot of the shovel works well as it reflects the connotations of the title well and sort of double bluffs the audience.  If I was to create the two magazine covers again I would either make one of them have Jimmy on the  front not in character to see how it works out or create a third magazine to do this. This would work well as it would show our variation in skills and would also help us make a strong comparison between the two magazines as well as target all audiences. When it came to creating the film poster we chose to put all of our main characters on the poster, this was because it looked really effective and after doing research into films that inspired us such as This is England, Public Enemies and Reservoir Dogs which also all use the main characters on the poster. It also gave our genre away really well and showed the authority in the group giving the consumer a clear idea of what the plot may be heightening the interest of the audience. If I was to make this poster again I don't think I would change anything about it, I was really proud of this poster and I think it represents our genre really well. If I had to make a change I would probably include some red font on our billing block so it showed a better link with our red title and kept our colour scheme consistent.
  Overall I was really pleased with our trailer it came out a lot better than I originally thought it would and I think our best decision we made was not using the video cameras that school provided but instead using our friends HD camera. Although we didn't rush into this decision we took our time and used it wisely to test our all the cameras and see which ones we were comfortable with using and which one complimented our film best. I am more than pleased with our choice as I think it makes the film. Although making the trailer was incredibly time consuming it was all worth it in the end and did pay off. When making the trailer we found that we had a limited amount of shots and had to film more than once to ensure we had enough shots to pad our trailer out. As we did thorough planning before filming we found that this really helped as we also made a list of different camera shots we need to use to show a variation. As we did this we ended us with a diverse number of angles and shots which made our trailer look a lot more professional and a lot more interesting which worked extremely well. Another problem we faced when putting the trailer together was keeping the font consistent. we wanted to keep the font consistent to show a strong link between our three products but we also had to make sure the audience were able to distinguish the difference between the text which was telling the story as well as the title etc. That's why we made the choice to make the title red and this made it a lot more recognisable as well as highlighted the link between our three products and genre. If I was to make this trailer again there isn't actually a lot id change about it I was really fond of all of our shots, our transitions, our fonts and the length of our trailer. I would improve upon the organisation and dedication in the group but overall our film came out better than expected and i am really proud of my hard work and dedication and think its paid off.
  Overall there is a strong link between all three of our products in our promotional package. This is shown through the consistency in the text, colour and our actors being in character. All three products use the colours red, black and white which I think works really well as all three colours have strong connotations which reflects our genre really well.

Grow Your Own Trailer

Our trailers begins with this establishing shot of the Millennium Bridge in London as this shows the context for the scene. We chose to include this specific shot as we wanted it to be obvious that our genre was British Gangster. We also chose to include this shot as our film poster has London Bridge in the background therefore making the location, being London, consistent made sense. When shooting this shot i chose to used a head on angle yet i did tilt the camera ever so slightly up so i was able to see the people walking over the bridge yet still include the boat passing on the water. I think this shot worked well as it makes the audience feel as if they are actually standing there looking over the water, therefore it feels realistic which is what i was looking for. If i was to film this shot again i would experiment a little more with the camera angles as i think having a slightly more tilted camera would have made the audience feel a little uneasy and on edge, making them want to continue to engage. If we were to make the entire film we would also have a majority of it set in London as this is a well known place to everybody and typically related to Britain. We chose to speed this shot up, we did this by clicking 'Modify' from the toolbar at the top of the screen on Final Cut Express and selected 'Speed' where we were able to adjust it. We chose to speed this shot up as it was very slow, this created a really good effect and wouldn't make the audience lose interest. As we included a few shots of London in our trailer we decided to speed all of these up to not only show consistency but also make the audience aware that the setting is London, overall i think this was very effect as we have used a slow beat song as the non-diegetic music and the fast clips juxtapose well with this.

                        

This text is shown after the previous establishing shot of London. We chose to keep the font rather simple as we wanted it to be clear for the audience to read. We chose to use white font on a black background as this keeps the consistency of colour we had used, for example we used both white and black on our magazine cover and poster. Our reasoning for using the text '5 Men 1 Journey' is because it begins to tell a story that the viewer is able to follow. The shots that then carry on after this text will then make sense and the consumer will then be able to patch the story up for themselves. Seeing font and tag lines throughout a Crime and Gangster genre are typical for example the trailer for Snatch uses text but instead of telling the story it states the actors names staring in the film. Lock Stock and Two Smoking Barrels is also known for using text in the trailer as i found out during my research. All text is kept relatively simple, in the same colour and capital letters. This ensures that the text it readable, fits in well with the genre and stays consistent. We used this font for all of our text apart from the title and the release date as we wanted the audience to be able to distinguish the difference between the story being told and then the important information. i think this works well as it its clear and readable which is very important. It also works really well as it sticks to our chosen colour scheme and looks professional. When it came to editing this text we chose to keep it fairly simple but wanted to add an effect so it caught the audiences eye, I created this font on LiveType which is where i also added the effect 'Strange Appearence' this made it look as if a line was going through our text and it faded a little. We also had to ensure that we kept the effect subtle as we didn't want to take the attention away from what the text said. Originally we were going to use the text '5 Men 1 Mission' as we were really fond of the alliteration. By using this kind of alliteration a phrase such as this would stay in a consumers head giving them a constant reminder of the film and story behind it making them want to see it. Although we were really fond of the phrase we thought that 'Mission' sounded too much like something from a spy/agent film therefore we chose to use 'Journey' as we follow the men (gangsters) through their journey in the hope of getting rich, or die trying.

This is the scene that comes after the previous text. We wanted to get a shot of all the men together walking towards the camera. We got our inspiration for this shot from the film Reservoir Dogs and also this is England. This was an extremely effective shot as it allowed the audience to see the authority in the group as they are staggered behind one another depending on their rank in the pack. We had to shoot this certain shot quite a few times to ensure it was perfect. We found it challenging to make sure all of the boys were in the correct position/stance in order for it to look symmetrical on the screen. I like the way this starts off as a long shot yet as the boys walk towards the camera more detail is able to be seen, such a them smoking etc. When we originally took this shot we tried to zoom in on the boys to see if this looked effective but unfortunately it did not. Therefore we kept referring back to our research, especially into film trailers, to see which shots and camera angles had been used and which ones were effective and would compliment our film well. When it came to editing this specific shot we wanted to put it in slow motion, so originally we chose to do this to half of the clip as the boys were approaching the camera. This location worked really well as it looks quite grotty and run down, the garages juxtapose well with the gangsters looking smart in their suits and conform well to the typical conventions of a gangster film. It also works well as it makes the gangster distinctively stand out whereas if we were to film it in a posh club or bar it wouldn't be as effective.   After rendering this and watching it through we didn't quite think that it worked therefore we had to brainstorm and think about what would compliment this specific scene best. We then chose to put a glow around the second half of this clip as well as putting it into slow motion. I think this works well as it highlights the fact that the gangsters are smoking, which is a typical attribute for wealthy men. I also think the glow worked well as the light shot fades into our main character, Jimmy's, shirt. It also looks as if the smoke from the cigarette is covering the screen which then fades onto the next clip.

Like the font we used for '5 Men 1 Journey' this is the same, this text continues on from the last one as it is telling a story throughout the trailer. I think this works well as it keeps the audience engaged as they are following the story, also by adding text to the trailer is makes the audience engage as it gives them something to do and gets them involved. Again we chose to keep the font the same colour and style to not only keep it consistent but also so the audience knows this is a continuation of the story, so they don't lose interest. I think the font works really well as it also looks a lot more professional this way. Like the previous font I also created this on LiveTpye and used the same effective 'Strange Appearence' to keep the consistency going which again keeps the flow going nicely and gives it a professional look. We used the quote 'When morals decline and good men do nothing, evil florishes'. As this quote was too long to use as one clip we thought it would be even more effective if we chopped it up throughout our trailer and played it that way. This meant that the audience stayed hooked. Also when there is too much text on the screen the audience may not be able to read it quick enough or they may lose interest and just want to watch something happen. Therefore I think we chose the right decision in cutting the quote up throughout the text and it was more effective than we originally thought it would be, therefore I am really pleased with the outcome.

Our next shot was a ground shot, where we literally had to lay on the floor and line the camera up so that it was straight, steady and captured the shot. We chose to use this kind of angle as i think it is very effective, not only do we, as the audience, get a closer up on the attire the gangsters are wearing but we also feel quite intimidated as we are unable to see who this is stamping the cigarette out. Therefore this is teasing the audience and creating intrigue keeping them engaged and on edge. I think the location or this shot is very effective as you are unable to see too much of the background therefore this adds to the suspense of the audience wondering who the person is where they are etc. This technique is really effective as it keeps the audience in suspense wanting them to not only continue watching the trailer but also go and see the film. When it came to editing this shot we didn't want to add an effect that would take away the power from this shot. Therefore we just added in two subtle transitions called 'Addictive Dissolve', one before the shot and one after it. This made the shot flow well and fit in with the clips before and after. Another reason as to why i really like this shot was because it showed a variation in angles and made the trailer increasingly interesting and built upon the suspense as the audience will want to know who it is stamping out the cigarette, where the person is and they will begin to ask themselves lots of questions. 

Although this shot appears to be really dark I think this works well as it limits the audience to what they are able to see, keeping them in suspense. The reason being that we didn't want the audience to see what he was stamping on, this keeps the audience interested and is a tease element to make them want to go and watch the film. When filming this shot we chose to tilt the camera up slightly so we were able to capture all of Michael's body, this meant placing the camera on the floor and tilting it up. This mid-long shot works well as you are just about able to make out what our character is doing. This also matches the typical conventions of a gangster film as they all involve violence. I think this shot works really well as it shows the violence that would take place in the film and also conforms to the typical conventions of a gangster film. I also think this shot works well as it isn't too violent therefore it will be suited to our target audience well, i also think we had taken the knowledge we had gained from our research and reflected it well in our own way to fit our genre of film. I am really pleased with the location we chose to film this shot in as it looks like the sort of place gangsters would go to do their dirty work, it looks as if this is in the back of a shop. We got the location ideas from the film Snatch as they also film in a similar location when they kill the man who has the briefcase. When it came to editing this specific shot we wanted to emphasise the violence, we did this by again by adding a slow motion effect to half of the shot. This worked really well as it almost went against the typical conventions as violence is usually quite quick giving off an adrenaline rush whereas putting it in slow motion not only challenged the conventions but also matched up perfectly to the music. I really like the fact that we put this shot in slow motion as i think it is so effective, although people may think the slow motion will make it less engaging it actually heightens the violence and makes it a lot more interesting. And surprisingly it actually emphasised the violence. We got our inspiration to put this scene in slow motion from films such as Reservoir Dogs, The Matrix, Sherlock Holmes and The Untouchables. Another reason as to why this works so well is because tough guys in matching suits already carry a certain cache but slowing it down heightens the adrenaline. I was really pleased with this shot as i think it was really effective but if I was to do it again I would probably make the lighting a little brighter as it is very dark in comparison with our other shots. I would also experiment with Michael stamping on the camera instead of the floor to make it look as if the camera is the victim which would add realism.

This shot is extremely effective as our main character, Jimmy staring as Tony 'Don' Milano, is covered in blood. This reflects violence without actually having to see any fighting etc. We chose for our main character to have his shirt unbuttoned and be wearing a vest underneath as this shows he has been fighting, it also shows that he isn't doing business as he isn't dressed in his suit. I think this works really well as it allows the audience to see both sides of the character. When shooting this specific clip we chose to take it as a mid shot, this is because it gave the audience a good view of what our main character is wearing and the blood dripping from his face, it also allowed the audience to see the weapon he is holding, yet didn't make it the main focus of the shot. Originally we experimented with a side profile shot but we felt that this didn't work well as not only was this not as effective but it also didn't allow the audience to see Jimmy's full facial expression, body language or costume. Therefore i am really pleased with this shot and think that it works well, not only does it highlight the violence but also the split personality of our main character and the ruthless actions he isn't afraid to do. When it came to editing this shot we chose to shorten it slightly as the clip was quite long. By making the lip long we had an advantage as we were able to keep the shot long or make it as short as we want, this was a good move made by the group as it was really helpful when it came to editing. Although I am fond of the location this shot was taken in I think we could have also used a better location. This setting works really well as it is quite plain therefore it doesn't take the attention away from our main character but it also doesn't look as daunting as I had hoped. If I was to film this shot again I would possibly experiment with the lighting for example filming in the evening and using a spot light on Jimmy. I would also experiment with tracking the camera around jimmy in a circle to show him losing his sanity. I think this would be really effective as it would show Jimmy from all different angles alluding the audiences as well as showing him breaking down. Although this shot would be really tricky to achieve we would have to ind the right equipment to do this so it looked professional ensuring the camera was steady.

We took this shot from a low angle as it creates suspense, it keeps the audience wondering whats in the boot/what the characters are looking at etc. I really like this shot of the gangsters opening the car boot as it expresses his aggressive characteristics; it also portrays them as stereotypical characters to this genre as the ultimate bosses tend to have tall intimidating, hostile looking men do their physical work for them, this is shown by our main character Jimmy standing with the shovel whilst the other men do all of the work. As the angle is positioned facing up it makes the gangsters look superior and dominant and as the audience we feel a little vulnerable looking up at them. We gained inspiration for this shot from the film Snatch, as there is a scene in the film where Vinnie Jones aggressively slams the boot and the camera is looking up at him portraying him to be very aggressive. i think this shot works really well as we really get to know the characters characteristics, we also get to see the action involved in the film as this scene foreshadows events which would take place. For example the person in the boot must have had a fight or running in with the gangsters to be in there now etc. When it came to editing this shot we wanted to make it relatively short as the title comes immediately after it therefore when the boot blacks out after it has been shut it would fit in perfectly with the title shot afterwards. Although we did experiment with having this shot of the boot closing in other places throughout the trailer it didn't quite work as when we places transitions in after this scene it didn't fit in well and didn't give it a nice flow which we were hoping for. The boot scene puts a dramatic cut on the end of our trailer fitting in perfectly with the title afterwards as it leaves the audience on a cliff hanger. We used this technique so that it would make the audience want to come and see the film, I think this worked well as after people had watched our trailer they said they would go and see the film which is very positive feedback. If I was to film this shot again I would probably not have Jimmy in the shot as typically the leader of the group doesnt do the 'dirty work'.

This is the font we used for our title, originally we had the font in white which did work well as it kept the consistency of colour going but on the other hand it didn't work as well as we had originally hoped as it was hard to distinguish the different between the text telling the story and the actual title of the film. I again made this text on LiveType and changed the colour to red, I chose for the colour to start off faint and then become bold. This worked better than i thought it would as it gave off vivid connotations of blood and violence and made the title look as if it was bleeding. Not only does this link in with the genre of our film really well but it also leaves an impression on the audience of what the overall film will be about. Overall I am really glad we chose to keep the style and effect of the font consistent yet changed the colour as this makes the title distinguishable and obvious giving off connotations which reflect the genre of our film well. The colour of this font also matches the colour scheme we have been keeping consistent throughout our main product, for example the title 'Grow Your Own' is also red on our film poster and one of our magazine covers which gives a strong link between the three. This works really well as it will become recognisable to the audience heightening their interest towards the film.

This is the final shot in our film before the billing block at the end appears. This is one of my favourite shots of the entire trailer as I think it is incredibly effective. We gained our inspiration for this close up shot from the film This is England. Our reason behind this shot is because it not only uses a direct address where our main character is staring directly at the audience but it also reflects the characters attributes and emotions. As our film is about our main characters sanity this shot almost shows how he has lost all sanity, this is complimented well by the blood and expression and his face and shows that he has just given up. This shot is also effective as This is England used this exact shot at the start of the new series, if we were to make a film we could also use this shot. I think this would work well as the audience would be able to recognise this shot from the trailer and relate to it. I was pleased we chose to use a close up shot as again this shows a variation between shots keeping the audience engaged. I also like the way this shot comes after the title as its a shot which doesn't really consist of anything apart from our main characters face therefore it doesn't take our audiences attention away from the title but keeps a constant reminder of what the genre is. This shot is also similar to the picture we have used on our magazine which targets the younger audience which again highlights the strong link between our production.

Choice of Title

We chose the title for our film to be 'Grow Your Own'. Our reasoning behind this is that it is an euphemism/innuendo therefore it has two meanings and it is up to the audience to decide which way they would like to interpret it. Originally we were going to set the film in an allotment and make it as if the gangsters kill people and bury them to make their vegetables and flowers grow. Therefor it would link in nicely with the title 'Grow Your Own'. From this idea we came up with names such as 'Beetroot' and 'Flower Pots' etc. Unfortunately we decided to slightly change the plot of our film so that our main character loses all sanity as he rises up in status and supremecy and one by one kills off his loyal men. As we were so keen on the title we decided to keep it and fortunately it still related to our film well. I am really pleased with the choice of our title as it doesn't immediately make our genre obvious, it also allows the audience to make their own interpretations of the film. The title does have connotations of drugs but also emphasises the derogatory term.