Our complete package comes with a poster, film magazine cover and a trailer which we have aimed at a mainstream audience, we got the inspiration to do this from films such as Snatch and Lock Stock and Two Smoking Barrels etc. I am pleased that we made the decision to chose a mainstream audience as there is a large interest in gangster films where it appeals to all ages and genres, which widens our target audience.Overall I am pleased we chose this genre as it gives us the freedom to attract all kinds of audiences and mould our products around them, for example we made two different magazines to ensure we attracted all audiences. We chose to make our own production company and I am really pleased we chose to do this as again we had the freedom to make the front, style and colour of the text our own and didn't have to use exactly the same colourings and fonts etc as the production company we were using. We chose to name our production company 'Woodstock Productions' this was a simple name to remember and also fitted in with our genre of film well therefore I was pleased that we had a strong link between all of our products as well as productions. When it came to choosing the font for our film we firstly did some research on the Internet especially into other film trailers and posters such as The God Father, Public Enemies, Reservoir Dogs etc to ensure our font reflected the genre of our film well and was also eye catching. We saved the texts that we liked and then as a group went through them cutting them down to the final three to chose between. We also used a website called dafont where we were able to type our title in and it showed us what it would look like in a range of different styles. This was really helpful and I'm pleased we chose to do this as it enabled us to make our choice a lot more quickly and easily as we were able to see a range of different fonts in front of us.Choosing the font was extremely important to us as we had to ensure that our title stood out in all three of our products as we obviously wanted to promote it and for it to be recognised. I think that our font design and distinctive colourings were really effective and showed a really strong link between all three products. For example our title 'Grow Your Own' on all three products is in capital letters really similar fonts and is also in red. The colour scheme red, white and black is also consistent as it is shown across all three products for example the magazine cover and background of the texts on the trailer and poster is either a dark grey or black, this works well as it enables the white font to be visible and also makes the vivid red become really in your face.
We chose to use our main character on our magazine cover as we learnt from our magazine research that this is the typical convention. On both of our magazine covers we chose for Jimmy to be in character. This is because it fitted in well with all of our text, we also thought it would be appealing to the consumer. The magazine cover that is targeted at a younger audience has a picture on it that is a frame taken from our trailer. We chose to use this particular picture as it would be more appealing to our younger audience. I am glad we chose to have Jimmy in character as I think this is a really strong selling point. I also think it works well as it shows a strong link with our film poster. The only thing I am concerned about is the magazine targeted at the older audience, although I am very fond of it I don't think the long shot view of Jimmy works as well as I hoped it would but I am pleased with it as it shows the shovel Jimmy is holding which keeps a strong link with the title, which I feel works really well. The shot of the shovel works well as it reflects the connotations of the title well and sort of double bluffs the audience. If I was to create the two magazine covers again I would either make one of them have Jimmy on the front not in character to see how it works out or create a third magazine to do this. This would work well as it would show our variation in skills and would also help us make a strong comparison between the two magazines as well as target all audiences. When it came to creating the film poster we chose to put all of our main characters on the poster, this was because it looked really effective and after doing research into films that inspired us such as This is England, Public Enemies and Reservoir Dogs which also all use the main characters on the poster. It also gave our genre away really well and showed the authority in the group giving the consumer a clear idea of what the plot may be heightening the interest of the audience. If I was to make this poster again I don't think I would change anything about it, I was really proud of this poster and I think it represents our genre really well. If I had to make a change I would probably include some red font on our billing block so it showed a better link with our red title and kept our colour scheme consistent.
Overall I was really pleased with our trailer it came out a lot better than I originally thought it would and I think our best decision we made was not using the video cameras that school provided but instead using our friends HD camera. Although we didn't rush into this decision we took our time and used it wisely to test our all the cameras and see which ones we were comfortable with using and which one complimented our film best. I am more than pleased with our choice as I think it makes the film. Although making the trailer was incredibly time consuming it was all worth it in the end and did pay off. When making the trailer we found that we had a limited amount of shots and had to film more than once to ensure we had enough shots to pad our trailer out. As we did thorough planning before filming we found that this really helped as we also made a list of different camera shots we need to use to show a variation. As we did this we ended us with a diverse number of angles and shots which made our trailer look a lot more professional and a lot more interesting which worked extremely well. Another problem we faced when putting the trailer together was keeping the font consistent. we wanted to keep the font consistent to show a strong link between our three products but we also had to make sure the audience were able to distinguish the difference between the text which was telling the story as well as the title etc. That's why we made the choice to make the title red and this made it a lot more recognisable as well as highlighted the link between our three products and genre. If I was to make this trailer again there isn't actually a lot id change about it I was really fond of all of our shots, our transitions, our fonts and the length of our trailer. I would improve upon the organisation and dedication in the group but overall our film came out better than expected and i am really proud of my hard work and dedication and think its paid off.
Overall there is a strong link between all three of our products in our promotional package. This is shown through the consistency in the text, colour and our actors being in character. All three products use the colours red, black and white which I think works really well as all three colours have strong connotations which reflects our genre really well.
We chose to use our main character on our magazine cover as we learnt from our magazine research that this is the typical convention. On both of our magazine covers we chose for Jimmy to be in character. This is because it fitted in well with all of our text, we also thought it would be appealing to the consumer. The magazine cover that is targeted at a younger audience has a picture on it that is a frame taken from our trailer. We chose to use this particular picture as it would be more appealing to our younger audience. I am glad we chose to have Jimmy in character as I think this is a really strong selling point. I also think it works well as it shows a strong link with our film poster. The only thing I am concerned about is the magazine targeted at the older audience, although I am very fond of it I don't think the long shot view of Jimmy works as well as I hoped it would but I am pleased with it as it shows the shovel Jimmy is holding which keeps a strong link with the title, which I feel works really well. The shot of the shovel works well as it reflects the connotations of the title well and sort of double bluffs the audience. If I was to create the two magazine covers again I would either make one of them have Jimmy on the front not in character to see how it works out or create a third magazine to do this. This would work well as it would show our variation in skills and would also help us make a strong comparison between the two magazines as well as target all audiences. When it came to creating the film poster we chose to put all of our main characters on the poster, this was because it looked really effective and after doing research into films that inspired us such as This is England, Public Enemies and Reservoir Dogs which also all use the main characters on the poster. It also gave our genre away really well and showed the authority in the group giving the consumer a clear idea of what the plot may be heightening the interest of the audience. If I was to make this poster again I don't think I would change anything about it, I was really proud of this poster and I think it represents our genre really well. If I had to make a change I would probably include some red font on our billing block so it showed a better link with our red title and kept our colour scheme consistent.
Overall I was really pleased with our trailer it came out a lot better than I originally thought it would and I think our best decision we made was not using the video cameras that school provided but instead using our friends HD camera. Although we didn't rush into this decision we took our time and used it wisely to test our all the cameras and see which ones we were comfortable with using and which one complimented our film best. I am more than pleased with our choice as I think it makes the film. Although making the trailer was incredibly time consuming it was all worth it in the end and did pay off. When making the trailer we found that we had a limited amount of shots and had to film more than once to ensure we had enough shots to pad our trailer out. As we did thorough planning before filming we found that this really helped as we also made a list of different camera shots we need to use to show a variation. As we did this we ended us with a diverse number of angles and shots which made our trailer look a lot more professional and a lot more interesting which worked extremely well. Another problem we faced when putting the trailer together was keeping the font consistent. we wanted to keep the font consistent to show a strong link between our three products but we also had to make sure the audience were able to distinguish the difference between the text which was telling the story as well as the title etc. That's why we made the choice to make the title red and this made it a lot more recognisable as well as highlighted the link between our three products and genre. If I was to make this trailer again there isn't actually a lot id change about it I was really fond of all of our shots, our transitions, our fonts and the length of our trailer. I would improve upon the organisation and dedication in the group but overall our film came out better than expected and i am really proud of my hard work and dedication and think its paid off.
Overall there is a strong link between all three of our products in our promotional package. This is shown through the consistency in the text, colour and our actors being in character. All three products use the colours red, black and white which I think works really well as all three colours have strong connotations which reflects our genre really well.
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