Target Audience

As a group we designed a questionnaire to determine the appropriate audience for our film. After researching into films we aspire to such as ‘Public Enemies’ and ‘The Godfather’ etc we were aware that the typical target audience were males aged 18-30  due to the violence and bad language therefore the certificate has to be suitable. We are aiming our trailer to audiences who enjoy Crime & Gangster films but would like to attract a wide audience due to the fact it can be enjoyed by any genre film lover. We aim to target both genres but are mainly targeting men age 18-30 as that is the typical audience for this genre of film. The physcographic profile for our audience isn’t that specific but aims towards people who wish succeed and achieve. As we are hoping to attract a wide range of audience I feel that our specific audience will fall into most of the JICNAR scales except for E on the scale as I feel that state pensioners would not appreciate nor be interested in our genre of film.

 

  We made the questions for our questionnaire specific so we were aware of what we were aiming for, we also made the questions unbiased regarding genre as we wanted to get the best results and be able to apply this to our trailer to get the greatest outcome. We handed the questionnaire out to 20 people and plan on putting our results into a graph, possibly a bar or pie chart, and use them to develop our plot further. Although we have a rough idea these results will definitely help us finalise our ideas and inform us if we are reaching the demands of our consumers. We have printed these questionnaires and are going to give 10 to a group of boys and 10 to a group of girls to ensure our results are fair and reliable.