Target Audience

When it came to creating our film magazine we had a range of different ideas which we wouldn't be able to fit onto one magazine. We wanted to create two different magazines using different pictures, background, colour and text so we are able to attract two different target audiences. By targeting two different audience we had to be very careful that we met the specific wants and needs. Such as the colourings that would appeal to a young or older audience. To ensure we were using the correct techniques, colours and fonts we kept getting feed back from this age range of people whether it was from people in our class, our, friends, parents or teachers to ensure we were creating advertisements appropriate for the people we were targeting. Although making two magazines was very time consuming as a group we found it difficult to decide on who our film should target. We kept referring back to our research into film trailers etc to compare to the films which had inspired us and to see what age range they were targeting. The film James Bond helped us decide on who we should target as that genre of film can apply to pretty much all ages. Although we have certificated our film to be an 18 we still think it should be appealing to an older audience.

  The first magazine I have uploaded is to attract a slightly older target audience for example 25-40 year olds, this is because the magazine is relatively simple. The background colour of the magazine links in perfectly with the colour scheme of the poster and brings the advertisement together well. ( As I have previously posted about this magazine I wont go into detail again about the different styles and techniques used) In comparison to the second magazine this one is a lot more toned down and doesnt strike the audience to be too gory or violent. This would be more appealing to the older audience as it looks a little more sophisticated. This would then lead to them picking the magazine up and taking a closer look to see what the film consists of, whos starting in it etc.

This is the second magazine we created when it came to advertising our film 'Grow Your Own'. This magazine is targeted at a slightly younger audience such as 18-25 year olds. This is because the colours scheme is a little more interesting, which would appeal to the younger audience. For example the background on this magazine is a Union Jack flag whereas the magazine above remains relatively plain. The picture on the front of this magazine would be able to relate to the younger audience better as it may catch their eye more so than slightly older audience. This is because the picture looks eye-catching and exciting which will draw the consumer in and encourage them to take an interest in the film, whereas an older audience may stay away from violent shots such as this. We chose to keep the layout relatively similar as we were fond of the way it was set out and thought it worked well around the picture and didn't cover too much of our main actor up. Another reason as to why we chose this specific picture to be on the front of this magazine was because it was a frame taken from our trailer, meaning that our actor was in character. This works well as it gives the audience an insight as to what happens in the film, almost foreshadows it. In comparison to the first magazine our main character is also holding a weapon, in this specific magazine it is a baseball bat whereas in the magazine above it is a shovel. Our main character looks as if he is ready for action as he is holding hit bat up high which shows connotations of the violence and action which would take place in our film, another good selling point for the audience but especially the younger audience we have targeted. Like the first magazine we chose for our main character to be using a direct address (extra diegetic) gaze as this looks more sinister as if our main character is looking directly at the audience. This links in well with the theme of our genre. We chose to stick with the three main colours being red, white and black and this was a consistent colour not only in our poster but also our trailer. In contrast to the first magazine we also chose to add a splash of blue into this magazine as this reflected the colours seen on the Union Jack emphasising that our film was a British genre.