Audience feedback was really important to us as we wanted to see if all of our research, planning and hard work had been accurate and accommodated what our audience wanted. We posted our video onto YouTube and Facebook to see what people thought of it and to see if it targeted the audience we were aiming for. We received good comments over the Internet and also verbally. We got a lot of positive feedback from classmates especially on our magazine covers which is where the feedback was needed to see if we had captured our two different target audiences. We were pleased to hear that we did this well and both magazine covers worked. I'm pleased we chose to get our feedback this way as it is convenient for people to quickly comment using the Internet as everybody uses it. We did consider making a questionnaire but we found from our last one that people found it to be a chore to fill it in. If I was to collect feedback again I would make a questionnaire so that I had a variation of ways to get feedback to show the diversity when it comes to collecting feedback.
We knew that the age group we wanted to target was 18-25 therefore we created a specific magazine for this. From our researched into target audience in relation to our film genre we found that the target audience was quite big it didn't pin point specifically. We found this to be the case with films such as James Bond. That's when we came to the decision of targeting a wide audience and made two magazine covers. One for 18-25 year olds and the other for 30-40+ year olds.
In class we watched every ones trailers and showed them our film magazine and poster, this was incredibly useful as it allowed us to communicate with the rest of the class to see if our end product was as effective as we had hoped. As our film was targeted at 18-25 and our audience were 17-18 year olds it was really useful to see if our products appealed to this audience. It was also very useful as we had made two magazine specifically targeting two different audiences. The first one was targeting 18-25 year olds and the second was 25-40 year olds. A large majority of the class seemed to like the first magazine a lot better which was really good to see as that was the age range we were targeting. We also found that the older members in the class preferred the other magazine which was also really good to see as again this is the age range we were targeting.
We were pleased to see that we got a lot of positive feedback as this made us feel really proud of all of our hard work and it really felt like it paid off. We also accepted constructive criticism and spoke about the pros and cons of our trailer with the rest of the class, which made it really helpful as we were able to use this when blogging about our audience feedback and also found it useful to write about in our evaluation.
Some of the positive feedback consistent of:
- 'Text in between informs and helps break the clips up.'
- 'I think I prefer the close up mag cover. The colours tie in much better than the grey one and the title of the film stands out better.'
- 'Complied with conventions.'
- 'Cuts and music convey genre.'
- 'Camera control is very good.'
- 'It is quite short making you want to see what happens.'
- 'I like how there is no dialogue.'
- 'Own music works brilliantly.'
- 'Use of slow-mo and fast paced shots of London show portrayal of time.'
Some of the constructive criticism feedback consisted of:
-' The title is not that apparent it could stay up for longer'
- 'Maybe there needs to be a little bit of dialogue.'
- 'Not long enough for gangster trailer.'
- 'Not sure if the music works?'
- 'Dont overly understand why its rated 18, considering that the trailer doesn't show any violence.'
- 'They should have all been smoking or just one.'
We then collected all of our positive and negative feedback and put it into a bar chart. We did this so that we were able to visually see the feedback percentage. We feel that this helped us a lot as we were able to see how well our product worked and the ratio between positive and negative feedback.




You need to use this feedback now to evaluate your finished package. Compared & contrasted with your original ideas, aims and ambitions how well does your package a) fulfill your original ideas & b) fulfill the needs wants & desires of your identified target audience.
ReplyDeleteDon't forget to address the 4 questions in detail.
Mrs H
i have added to this blog
ReplyDeleteGood work. Nice to see al the comments from your audience, some of whom are obviously really media literate.
ReplyDeleteWhere are you addressing the 4 questions, Ella?
Mrs H